WHAT OTHER PEOPLE SAY ABOUT YOU IS MORE IMPORTANT THAN WHAT YOU SAY ABOUT YOU
Advertising is about salesmanship but consumers don’t need you to sell to them. Consumers know how to do their own research, they need you to be their expert. Public relations is about information. By providing information to consumers directly or through trusted media sources, public relations makes advertising more believable and more actionable.
Credibility is the key
Of all of the components of integrated marketing, public relations alone possesses the critical ingredient that is essential to every powerful PR campaign, its ability to lend credibility to the product and company.
- We maintain a relationship with more than 500 bay area magazines, newspapers, websites, industry associations, blogs, and radio and TV stations. We broadcast press releases to these media outlets every month.
- National, International, and custom press lists are ready for your use.
- We will put your press releases, company catalogs, lists of products and services, photos, case studies, videos and more in front of our entire media list.